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The installation: What we do often

The installation: What we do often

The installation: What We Do Often, explores the impact our clothes have on us, and ultimately, the planet. In an apartment setting, it begins in a bathroom where you are encouraged to consider your water consumption, then moves to a dressing room, where a mirrored call to action asks you to think about ‘what you wear often’.

Here you can view the 10 categories of oftt wardrobe staples before continuing to a peaceful reflection space which shows a short film invoking the journey you could take as an oft-wearer. In-keeping with the brand’s ethos, every decision and material in the installation has been consciously chosen to be as sustainable as possible.


With Fashion Council Germany and Bikini Berlin

for the German Sustain Concept

BIKINI BERLIN | Concept Shopping Mall


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