Wim "The Iceman" Hof
"Everyday I take a cold shower" Thanks to the mentoring of „The Iceman“ Wim Hof, our founder and creative director Ashley Marc Hovelle (Ash Hov) starts every day with a cold shower. Regularly exposing our...
Denim: Naturally grown with Rainwater
History of the Jeans Have you ever wondered about the origins of your favourite pair of jeans? Jeans are made of a fabric called denim. The name “denim” comes from the name of a sturdy fabric...