"Everyday I take a cold shower" Thanks to the mentoring of „The Iceman“ Wim Hof, our founder and creative director Ashley Marc Hovelle (Ash Hov) starts every day with a cold shower.  Regularly exposing our...

History of the Jeans Have you ever wondered about the origins of your favourite pair of jeans? Jeans are made of a fabric called denim. The name “denim” comes from the name of a sturdy fabric...

The installation: What We Do Often, explores the impact our clothes have on us, and ultimately, the planet. In an apartment setting, it begins in a bathroom where you are encouraged to consider your water consumption, then...

This journal welcomes you into our world, it will be updated regularly to inspire you with our thoughts and visions of a better planet for you & I. Oftt is our expression of a sustainable...