Our World

Politics as Usual with Emmanuel Macron

When still conceptualizing the brand back in 2017, we've been lucky enough to be visited by todays president of France, Emmanuel Macron. We are gl...

Prince Charles Approved

In Autumn 2019, we had the opportunity to take part in a workshop for sustainable brands organised by the Fashion Council Germany at Dumfries House...

Sustainability

"We focus on mindful consumption with conscious designs made to last." Sustainable Goals Our goal is to work with the best sources and fair t...

Corduroy : warmth and durability

History of Corduroy Corduroy evolves from the ancient cotton weave known as ‘fustian’. This manufactured textile existed for thousands of years be...

Wim "The Iceman" Hof

"Everyday I take a cold shower" Thanks to the mentoring of „The Iceman“ Wim Hof, our founder and creative director Ashley Marc Hovelle (Ash Hov)...

oftt often raw denim jeans and jacket grown with rainwater

Denim: Naturally grown with Rainwater

History of the Jeans Have you ever wondered about the origins of your favourite pair of jeans? Jeans are made of a fabric called denim. The name “...

Garment care

10% of a home’s electricity goes to washing and drying clothes. Washing clothes at 30°saves 40% energy. Washing clothes The less frequent, the bet...

A message from our founder

Hello from Berlin, The world has slowed down. We believe in every situation there is something to learn and turn into something positive. We are u...

Hoody / 03

The first (hooded) sweatshirt Initially hoods were added to sweatshirts to keep workers warm during the bitter winters in Upstate New York in the ...

Our Production

Everything that we use and do often naturally has an impact on our lives, our environment and on the planet. We focus on products that we use often...