Prince Charles Approved

Prince Charles Approved

In Autumn 2019, we had the opportunity to take part in a workshop for sustainable brands organised by the Fashion Council Germany at Dumfries House...

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Sustainability

Sustainability

"We focus on mindful consumption with conscious designs made to last." Sustainable Goals Our goal is to work with the best sources and fair t...

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Wim "The Iceman" Hof

Wim "The Iceman" Hof

"Everyday I take a cold shower" Thanks to the mentoring of „The Iceman“ Wim Hof, our founder and creative director Ashley Marc Hovelle (Ash Hov)...

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Garment care

Garment care

10% of a home’s electricity goes to washing and drying clothes. Washing clothes at 30°saves 40% energy. Washing clothes The less frequent, the bet...

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A message from our founder

A message from our founder

Hello from Berlin, The world has slowed down. We believe in every situation there is something to learn and turn into something positive. We are u...

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Hoody / 03

Hoody / 03

The first (hooded) sweatshirt Initially hoods were added to sweatshirts to keep workers warm during the bitter winters in Upstate New York in the ...

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Our Production

Our Production

Everything that we use and do often naturally has an impact on our lives, our environment and on the planet. We focus on products that we use often...

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The Sweatshirt / 02

The Sweatshirt / 02

  Few style evolutions have been as remarkable as that of the sweatshirt. From its origins in Medieval Europe to its powerful presence in today’s f...

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